Adwords Location Targeting

Do you use Adwords?

How is your location targeting? I’ve just been asked to review an Adwords account and the first thing I have identified is that a third of my clients budget is being wasted on targeting areas outside of their location.
If you’d like your Adwords account reviewed please contact us. Alternately if you manage your own account, please check your Geographic Report to ensure you are not wasting money, then thank us.
This isn’t just about the wasted spend, it’s also that you may have missed out on potential clients, with in this example, a third of your budget wasted.